local campaign
How do you generate love for a local coffee company when Seattleites see it as a ubiquitous, global coffee chain? We answered by creating a campaign that highlights local sponsorships—and by giving away free stuff. The voice and tone required authenticity and a local perspective. No cheesy headlines about rain or cliche visuals of the Space Needle. I created the tagline (From Here For Here), wrote compelling headlines and copy, and oversaw the visual expression for this long-running campaign, demonstrating Starbucks love for its hometown.
Props to Bryan Chackel, a talented art director/CD, who teamed up with me in creating the campaign messaging, look and feel, and logo.
Headline: Films from all over the world. Bulgaria, Namibia, Wallingfordia.
Copy: Thank you, SIFF, for making film part of our coffee culture for 37 years.
Headline: Official coffee of hanging out with 72,000 close friends every Saturday
