Social & Digital, Brooks Running

I was asked to help name two limited edition shoe lines for Brooks Running, as well as create launch campaigns and a Mother’s Day promotion for each. The shoes needed to sell out in 60-90 days. Gotta love projects like these.

Expression Collection Launch 6

The objective of the messaging for this collection of women’s shoes and running apparel was to convince runners who care about fashion and function that they could have a great run and look great at the same time. These performance shoes feature the colors, patterns, and prints from the matching Brooks apparel for a complete look.

Tropical Collection Launch 6

For this line, we needed to convince female runners who care about fashion and performance that they could have both. These shoes incorporate the embroidery trend and feature state of the art running technology.

Mother’s Day

After creating the launch for the two shoe lines, we developed a Mother’s Day campaign to run simultaneously, featuring both collections.