voice

The voice of Starbucks in this Cold Brew & Espresso campaign for Asia is an excellent example of paring things down. I oversaw the writing and loved this simple, elegant, and evocative approach. The copy is just as alluring as the beverages.

Writers: Erin Reitz, Meredith Ridings — Writer: Keri Clark

Starbucks Frappuccino

This sub-brand has its own distinctive voice. Youthful, fun, optimistic, and empowering.